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The Business of Tennis

Wimbledon seeks advantage in quest to expand prestigious site. Plus: Is Ultimate Tennis Showdown the new gateway to engage with a younger audience? Popular console tennis games are expected to lead to an increase in those playing and watching the sport

© Tim Goode/Getty Images

Saudi wealth bolsters WTA’s ambitions for women’s tennis
The tour is also tapping private equity as it seeks to attract new audiences worldwide
Player and celebrity partnerships boost tennis wear challengers
Andy Murray and Roger Federer have taken stakes in clothing disrupters that are growing demand for apparel by using innovative designs
Tennis clubs grapple with surge in demand for padel and pickleball
New racket sports provide four times the revenue per court of the traditional game — and some fear they will ‘boot’ it out
Wimbledon seeks advantage in quest to expand prestigious site
London mayor’s office set to adjudicate on All England Lawn Tennis Club’s redevelopment plans
Tennis expands gaming tie-ins to win next generation of fans
Titles popular among younger gamers are expected to lead to an increase in those playing and watching the sport
Ultimate Tennis Showdown brings immersive format to younger audience
French coach Patrick Mouratoglou believes the sport needs a shake-up to attract the next generation