WPP-owned advertising agency claims new product will prevent reputational damage
Agency Ogilvy is pushing for more industry disclosure when lifelike virtual characters are used in ads
There’s a century-old tradition of creative writers honing their talent promoting brands
Appointment comes after Martin Sorrell’s resignation in April
Co-COO and internal favourite to replace Martin Sorrell had run digital agency Wunderman
Second acts in business life rarely rival the first
His impact on the industry was profound but not everyone was a fan of his approach
Three case studies that show effectiveness in advertising
Clients place fresh demands on an industry reshaped by consolidation and technology
Crusading rapper propels local dispute over alleged dumping of mercury into national spotlight
Buying power of fashion-conscious Muslim women is driving retail trends in Southeast Asia
Merrill Lynch pioneer who helped to shape institutional market for equities
